Asian Games: Energy of Asia

The Indonesia Asian Games 2018 Organizing Committee (INASGOC) collaborated with Facebook, Google and Twitter and used agile content to drum up enthusiasm for the games in Southeast Asia.

Campaign details

Brand: Asian GamesLead agency: Mindshare IndonesiaRegion: APAC

Strategy

Objective

Indonesia will be the host of Asian Games 2018 and the preparation time is less than two and a half year. But, just 10 months to go, no one was talking about Asian Games and no one thought that Indonesia can pull it off. So, INASGOC sets a mission to make Asian Games as MOST TALKED sport event. The ambition is to transform low engagement to millions of engagements with big bang movement.

Target Audience

The target audience is Male Female, 18 to 45...

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