Arm & Hammer: Alternate Uses for Baking Soda

Arm & Hammer, a brand of baking soda products, leveraged mobile gaming in the Middle East to educate users about alternative uses for baking soda.

Campaign details

Brand: Arm & Hammer Agency: Saturday Region: EMEA

Strategy

Objective

Knowing the increasing trend within the gaming industry during these uncertain times we at Yazle leveraged our latest partnership with Activison / Blizzard media - th

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