Arcos Dorados Comércio de Alimentos Ltda: The Tasty Drive

McDonald's, a fast food company, partnered with automobile manufacturer Renault to create a unique experience for Renault test drivers.

Campaign details

Brand: Arcos Dorados Comércio de Alimentos LtdaLead Agency: DPZ&TRegion: LATAM

Strategy

Objective

When people take a test drive, they know exactly what to expect. When they go to a drive-thru, they also know what to expect. We brought together two activities that do not present people with novelties, in order to create a unique experience, combining the Renault technology and the convenience of McDonald's in a new feature for the onboard computer of a car.

Target Audience

With everything ready for the activation, we invited some people that had shown interest in taking...

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