Arçelik: OLED TV Campaign

Arcelik, a household appliances manufacturer, raised awareness of its OLED TV in Turkey by using connected TVs to send a message to consumers as they were watching.

Campaign details

Brand: ArçelikAgency: NMOBSRegion: EMEA

Objectives

To introduce and highlight the first OLED TV which is produced in Turkey is the strategic objective through the campaign. While Global competitors have been dominating OLED TV market in Turkey, Arçelik OLED TV campaign should provide a unique experience within user interaction, because of lower awareness when compared to competitors in OLED TV market in Turkey. So the most important objective was the interaction between the creative and users. To satisfy this objective we had tried a media first targeting strategy to maximize user interaction within the...

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