Aquafina: Perfect look for "pure-self"

Aquafina, a global water brand, launched a campaign in Vietnam to become a larger inspirational lifestyle brand and introduce its new design by building brand awareness.

Campaign details

Brand: Suntory PepsiCo Vietnam Beverage / AquafinaLead agency: Mindshare Vietnam / Click MediaRegion: APAC

Objectives

The new visual identity system launch: Aquafina is one of the biggest water brands in the world. Having been in Vietnam for 15 years, with its heritage and identity of the purity, premium and trendy image under fashion platform, Vietnam Aquafina is a brand close to consumers' hearts. But in 2017 we faced some core challenges:

  • A complete global change in visual identity! For a brand with a long established identity, the first change ever globally to a...

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