Brand: AQUAFINAAgency: Mindshare VietnamRegion: APAC
Aquafina is the leading purified water brand in Vietnam. In almost 2 decades, built on a consistent message around Taste of Purity and strong association with fashion platform to drive premiumness and uniqueness, Aquafina has successfully elevated from a bottle of water to become love mark in Vietnam that embrace human beauty - make you shine inside out. Such unique positioning attributes to Aquafina's outstanding profitably growth and strong pricing power. Yet, we have been facing a more complex environment in Vietnam, Aquafina decided to turn...