Ambev Institucional: My Pride Story

Cervejaria Ambev, a beer brand, launched an influencer-led social media campaign that asked audiences to share their LGBTQI+ stories which would result in BRL 1.00 donations to Brazilian NGOs during Gay Pride celebrations.

Campaign details

Brand: Advertiser: Cervejaria Ambev/Product: Ambev InstitucionalLead agency: SunsetDDBRegion: LATAM

Strategy

Objective

We set two main goals for the campaign: the first one was to give voice to people, asking them to share their LGBTQI+ pride...