Amazon Prime Video: The family man job hunt

Amazon Prime, an OTT service, increased viewers, engagement and organic news coverage in India, by running a social media campaign to advertise the next series of the popular show, Family Man.

Campaign details

Brand: Amazon Prime Video IndiaAgency: SoCheersRegion: APAC

Campaign video

Strategy

Objective

Amazon Prime Video is one of India's leading OTT services. Its original show, The Family Man, amassed tremendous popularity during its first season and was all set to release the second. Hence, the fandom needed to be reignited and engaged in a unique, innovative and relatable way in order to increase the social conversations around the show just in time for the launch of the second season.

Target Audience

The audience targeted for the campaign was wide-ranging and belonged to the age...

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