Amazon Prime Video: The family man job hunt

Amazon Prime, an OTT service, increased viewers, engagement and organic news coverage in India, by running a social media campaign to advertise the next series of the popular show, Family Man.

Campaign details

Brand: Amazon Prime Video IndiaAgency: SoCheersRegion: APAC

Campaign video

Strategy

Objective

Amazon Prime Video is one of India's leading OTT services. Its original show, The Family Man, amassed tremendous popularity during its first season...

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