Campaign details
Brand: Amazon IndiaLead Agency: Interactive Avenues- A Reprise Network CompanyRegion: APAC
Strategy
Objective
Amazon Fashion was fairly new in well-established Indian e-commerce market where players like Myntra & Jabong were eyeing the greater share of the market and increase the consumer base. Hence, objective was to strengthen and drive perception of Amazon Fashion as a destination offering best deals on top fashion brands.
Target Audience
- Age - 25 - 45.
- Gender - Male/Female.
- Geo - Primarily top 8 metros in India.
- Affinity - Fashion enthusiasts.
Creative Strategy
The creative started off with a...