Amarula: #NameThemSaveThem

Amarula, the South African cream liqueur, increased awareness of poaching and of its connection to the anti-ivory poaching movement by encouraging users to personalise elephant designs online.

Campaign details

Brand: AmarulaAgency: Liquorice and FCBRegion: EMEA

Objectives

Create awareness around the poaching problem and strengthen the connection between Amarula and the anti-ivory poaching movement.

Target audience

Global Millenlials who know the world is interconnected and interdependent.

They are collectively able to define trends within this dynamic world. This power to influence their world fills them with a sense of optimism and fuels their appetite for discovery. They hold brands to account, actively selecting those that live up to their values, and deselecting those that don't. They want to be seen doing good and...

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