Algida Max: Let's Play with Max Stage

Algida Max, an ice cream brand, launched a campaign in Turkey to increase brand recognition and the emotional connection between family members, and to help public spaces and theatre halls that had to close due to the COVID-19 pandemic.

Campaign details

Brand: Algida MaxLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

During the period when we were targeting to increase our brand recognition, pandemic restrictions were increased and emotional connections between family...

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