Algida Max: Let's Play with Max Stage

Algida Max, an ice cream brand, launched a campaign in Turkey to increase brand recognition and the emotional connection between family members, and to help public spaces and theatre halls that had to close due to the COVID-19 pandemic.

Campaign details

Brand: Algida MaxLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

During the period when we were targeting to increase our brand recognition, pandemic restrictions were increased and emotional connections between family members sharing the same house were weakened despite spending all day together as they all had different needs. Children's need for playing games was stressing parents out and was making them feel desperate in this sense. Although parents did everything they could, they were not enough for children to spend "quality time." On the other hand, many public spaces and theater halls...

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