Campaign details
Brand: AkbankAgency: HypeRegion: EMEA
Strategy
Objective
As Akbank, we have been investing heavily on digital marketing for a long while to enlarge the numbers of customers using our credit cards. However, in 2018 we needed incremental reach which would turn into incremental sales. In order to get incremental sales, we need to expand our media mixx. In light of our internal data, we knew two things: 1. especially since mid 2017 55% of the credit card sales have been done through our Digital channels. 2. The customers have higher tendency to use mobile(including...