Akbank Sanat: Adaptive jazz radio project

Akbank, a Turkish financial services organisation, successfully launched an audio content project ahead of its Akbank Jazz Festival's 28th birthday, thus increasing brand awareness and engagement.

Campaign details

Brand: Akbank SanatLead agency: MediaCom TurkeyRegion: EMEA

Strategy

Objective

The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State of the City'', we developed an ''audio content'' project which is not only limited to concert areas.

Target Audience

We aimed to reach everyone who are interested in jazz music.

Creative Strategy

Research on neighborhoods of İstanbul and exquisite jazz stories led the project to focus on location-based podcast experience. We collaborated with Turkey's most listened online radio platform Karnaval and created...

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