Campaign details
Brand: AkbankLead Agency: MediacomRegion: EMEA
Strategy
Objective
Our aim for the Digital Onboarding Campaign was to gain new customers in the light of the measurement limitations brought by the new regulations, to explain the benefits and advantages of being a member of Akbank instantly from mobile, and to convey the right message to the target audience at every stage of the purchasing pyramid in line with the goal of customer acquisition. In a world where we cannot use tools such as Google Analytics, Adjust and only have standard reporting criteria, we decided to...