AdTheorent and Ad Council's The Shelter Pet Project Campaign

Animal welfare group the Shelter Pet Project used digital advertising based on relationship targeting to raise awareness and promote the adoption of pets from animal shelters across the US.

Campaign details

Brand: The Shelter Pet ProjectLead Agency: AdCouncilRegion: North America

Objective

The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, the Humane Society of the United States and Maddie's Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. 2.4 million healthy and treatable pets are currently in shelters and the goal of the "The Shelter Pet Project" campaign is to help find a home for these pets. "The Shelter Pet Project" campaign encourages millions of pet lovers to make shelters the...

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