Campaign details
Brand: The Shelter Pet ProjectLead Agency: AdCouncilRegion: North America
Objective
The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, the Humane Society of the United States and Maddie's Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. 2.4 million healthy and treatable pets are currently in shelters and the goal of the "The Shelter Pet Project" campaign is to help find a home for these pets. "The Shelter Pet Project" campaign encourages millions of pet lovers to make shelters the...