Aditya Birla Group: Conglomerate to Companion

Aditya Birla Group (ABG), an industrial multinational conglomerate, used Snapchat's 'Discovery' feature to successfully increase brand awareness globally.

Campaign details

Brand: Aditya Birla GroupLead agency: Mindshare IndiaRegion: APAC

Objectives

Every 2nd can in the world is made by the Aditya Birla Group.

Every single car in the world uses tyres made by the Aditya Birla Group.

Super interesting facts, right. But did you know them?

Exactly!

A $41bn conglomerate, the Aditya Birla Group, is responsible for an almost never-ending list of essential products in our daily lives. While the spectrum of products the group produces is large and varied, we as consumers don't even realize how integral they are in our life. Aside...

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