Campaign details

Brand: Aditya Birla Health Insurance
Lead Agency: Mindshare India
Region: APAC

Strategy

Objective

'Your body will be around a lot longer than that expensive outfit. Invest in yourself.'

Each year on 7th April, every brand associated with health in one way or another rise to the occasion of World Health Day, to remind their consumers to stay healthy. And then what? They go back to launching new products and variants through various offers and discounts. No one blames them, revenue is what each business puts up a shop for.

This being said, we at Aditya Birla Health Insurance (ABHI), want to go a couple of steps ahead. We'd like our existing and prospective consumers to actually make that conscious lifestyle change towards being healthy without drastic changes in their everyday schedule.

Establishing Aditya Birla Health Insurance as a brand that cares about  was the task at hand.