Aditya Birla Health Insurance: #JumpForHealth III

Aditya Birla Health Insurance, a health insurance brand, launched #JumpForHealth which asked Indian consumers to jump their way to health and saw the brand donate prosthetic legs to the Sadhu Vaswani Foundation in return.

Campaign details

Brand: Aditya Birla Health InsuranceLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

'Your body will be around a lot longer than that expensive outfit. Invest in yourself.'

Each year on 7th April, every brand associated with health in one way or another rise to the occasion of World Health Day, to remind their consumers to stay healthy. And then what? They go back to launching new products and variants through various offers and discounts. No one blames them, revenue is what each business puts up a shop for.

This being said, we at Aditya...

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