Campaign details
Brand: Aditya Birla Health InsuranceLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
'Your body will be around a lot longer than that expensive outfit. Invest in yourself.'
Each year on 7th April, every brand associated with health in one way or another rise to the occasion of World Health Day, to remind their consumers to stay healthy. And then what? They go back to launching new products and variants through various offers and discounts. No one blames them, revenue is what each business puts up a shop for.
This being said, we at Aditya...