Aditya Birla Capital: The ABC of Money Advice

Aditya Birla Capital, a financial services provider, encouraged consumers in India to engage with its content and leave their contact details.

Campaign details

Brand: Aditya Birla Capital Agency: Mindshare

Strategy

Objective

Financial planning is often complicated for most individuals. Without external help, they often end up feeling anxious and overwhelmed, and eventually focus more on earning

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