Aditya Birla Capital: Making India Engage with the #ABCofBudget2020

Aditya Birla Capital, a financial services provider, aimed to explain the Union Budget as clearly as possible to ordinary people in India.

Campaign details

Brand: Aditya Birla Capital Agency: Mindshare

Strategy

Objective

Most Indian households run on a fixed income, which is why monthly budgets are a widely used value in the country. Yet, every year when the Indian finance minister presents

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