adidas NMD

Adidas, a sportswear brand, launched a campaign in MENA to increase awareness of the new adidas NMD range and drive footfall to adidas stores, engaging audiences.

Campaign details

Brand: adidas, MediavestLead agency: BlisRegion: MENA

Objectives

The strategic objective for adidas with the NMD campaign was to increase awareness of the new adidas NMD range and drive footfall to adidas stores.

Blis was approached to support adidas and Mediavest on the mobile strand of the NMD campaign in MENA. The adidas brand has a huge following, but the challenge for adidas was in reaching and engaging with its target audiences on their preferred devices at the right moment. This is where it sought the advice of Blis. To achieve the best advertising...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands