Adidas: Ultraboost 3D Audio & Spotify

Adidas, a sportswear brand, increased awareness of its new Ultraboost shoes among Turkish fitness enthusiasts by creating an audio ad targeting them on Spotify.

Campaign details

Brand: AdidasAdvertiser: MediaCom TurkeyCountry: Turkey

Strategy

An impressive idea was needed to promote the new Adidas Ultraboost 19 shoe on Spotify in Turkey.

Target Audience

The target audience of Adidas Ultraboost is "Fitness Enthusiasts", which is a special audience segment of Spotify, targeting people who listen to music during workouts and who follow fitness-inspired playlists.

Creative Strategy

85% of Spotify users listen to music through their headphones. When it comes to running, that rate rises even more and, since they are using headphones, they are more attentive and focused on what they listen...

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