Campaign details
Brand: adidasAgency: Wunderman Thompson IstanbulRegion: EMEA
Strategy
Objective
In a world where all sports events had been cancelled and everyone was stuck at home, people sought silver linings to help them feel stronger and optimistic. As Turkish people, our passion for football is limitless but after the coronavirus outbreak, the Turkish Super League and UEFA Euro 2020 tournament were postponed immediately. Losing football dispirited us even more during these unpleasant times. Adidas, with the brand belief that through sports we have the power to change lives, needed to do something about this. At...