AdColony and Toyota Team up to Drive Greater Vehicle Awareness

Car manufacturer Toyota used a mobile strategy encompassing Instant-Play and Aurora HD videos, and dynamic end cards to appeal to young Hispanic audiences and raise awareness of its Corolla hatchback model in the US.

Campaign details

Brand: Toyota Lead Agency: AdColony Region: North America

Objective

Driving Awareness — Given the strong competition in the crowded hatchback space, AdColony was challenged with the objective of driving awareness of the Toyota Corolla Hatchback, the stylish and sporty update to the long-standing bestseller Corolla. T