Campaign details

Brand: Ad Council
Lead Agency: Courageous Studios
Region: North America

Objective

We are living in divisive times. Bias and discrimination are some of the most pressing issues facing our nation today. Hate crimes are on the rise and many groups feel increasingly marginalized and unsafe.

Still, most Americans believe in equality (89% - Reuters IPSOS UVA poll, August 2017), consider themselves to be unprejudiced (85% - Perception Institute) and recognize there are things they can do to create a more inclusive world (75% - Public Affairs Tracking Omnibus, Ipsos, July 2019).

Most people don't see themselves as part of the problem, which raises the question: How do we get people to recognize their implicit bias and actively come together to live inclusively?

In support of the Ad Council's Love Has No Labels (LHNL) campaign, which promotes acceptance across race, age, gender, sexual orientation, religion and ability, we needed to get more people to consider taking inclusive actions.