Campaign details
Brand: AbsaLead agency: Mark1 LabsRegion: EMEA
Objectives
- To connect with the target audience on a platform that they are most frequently on and comfortable in, in order to evoke action.
- To use mobile media in an innovative way to inform the target audience about the four main perks that the account includes.
- To make at least 15,000* South African youths aware of the Absa Mega U Account, through digital channels between 1 July – 15 Aug 2016. (*This figure is based on achieving the global expansion rate of 0,76% for the 1,9 million...