7UP Revive: Walk more to say bye to the zombie label

Revive, a sports drink, launched a mobile campaign in Vietnam to build Revive as the ideal cure for moments of dehydration during exercise.

Campaign details

Brand: Suntory PepsiCo Vietnam Beverage / 7UP ReviveLead agency: Mindshare Vietnam / REDDER AdvertisingRegion: APAC

Objectives

Having been in the isotonic drink market for more than eight years, Revive has built its long term leading position which strongly associated with the hydration benefit when playing sport. However, validated by consumer research, not only sport but also exercise occasions play as core swearing moments.

Hence, a critical decision has been made as to the direction for Revive to find the right demand moment to optimize in: Build Revive to become more focused on both...

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