7DAYS: Mini Croissant

7DAYS, a subsidy of food company Almarai, increased purchase intent for its mini croissant with a gamified mobile campaign in Saudi Arabia.

Campaign details

Brand: 7DAYSLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

To promote Mini Croissant, 7DAYS wanted to use the personalized targeting opportunities of the mobile gaming world, which has become very popular in recent years. 7DAYS is a subsidy of Almarai Company, a Saudi dairy company that specializes in food and beverage manufacturing and distribution. In this sense, the company focuses on making treats and many of consumers' favorite products for many years. In a term mobile usage skyrocketed with the pandemic days, 7DAYS wanted to appeal to everyone, and...

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