24 Hour Fitness: Out-of-Home advertising and mobile work better together – Mobile amplification campaign

24 Hour Fitness, a gym brand, integrated multiple technologies to increase lead generation and new member sales in clubs in Los Angeles and San Francisco.

Campaign details

Brand: 24 Hour FitnessLead agency: Clear ChannelRegion: North America

Objectives

24 Hour Fitness integrated multiple technologies using mobile data as part of its out-of-home (OOH) strategy to increase lead generation and new member sales in clubs in Los Angeles and San Francisco. With the introduction of boutique gyms such as Orange Theory and lower-cost, no frills gyms like Planet Fitness expanding into US markets, 24 Hour Fitness was facing stiff competition and possible erosion of membership. 24 Hour Fitness wanted to reinforce its brand image of providing high-quality amenities and a wide range...

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