2018 Bridgestone Performance Institute

Bridgestone, an auto and truck parts manufacturer, produced online video content during its sponsorship of the Winter Olympics, which was optimized for mobile to further increase brand recognition following their successful Summer Olympic campaign.

Campaign details

Brand: Bridgestone Americas Tire Operations, LLCLead Agency: Publicis.Sapient

Strategy

Objective

At the Olympic Games Rio 2016, we helped Bridgestone, a new sponsor, achieve prominent standing among the most well-known brands in the world – even beating out McDonald's and Visa as the #3 Olympic Game sponsor for an entire week. Awareness and familiarity of the Bridgestone brand was positively impacted by the Summer Olympic initiative. For the Olympic Games Pyeongchang 2018, we needed to build upon this momentum during the Winter Olympic Games.

Bridgestone was looking to build more relevant digital content during the winter...

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