Campaign details

Brand: Bridgestone Americas Tire Operations, LLC
Lead Agency: Publicis.Sapient

Strategy

Objective

At the Olympic Games Rio 2016, we helped Bridgestone, a new sponsor, achieve prominent standing among the most well-known brands in the world – even beating out McDonald's and Visa as the #3 Olympic Game sponsor for an entire week. Awareness and familiarity of the Bridgestone brand was positively impacted by the Summer Olympic initiative. For the Olympic Games Pyeongchang 2018, we needed to build upon this momentum during the Winter Olympic Games.

Bridgestone was looking to build more relevant digital content during the winter season that would help push the customers down a conversion funnel to provide a brand lift for the spring tire season.

Historically, Winter Olympic Game viewership levels are 30% less than the Summer Games. However, we were still asked to increase the overall performance of the campaign on social media and feature additional Olympic athletes with a significantly lower budget than the previous year.