Case Details
Brand: KFC
Brand owner: Yum China YUM CHINA
Main Agency: Mindshare China
Main agency holding group: WPP
Launched on the market: Mainland China
Delivery time: less than 3 months
Industry: Food and Catering
Media Channels: Influencers (Stars/Celebrity Spokespersons), Mobile & Apps, Online Display Advertising, Social Media, Events, Events & Experiences, Content Marketing
Background/Goals/Challenges (limited to 300 words):
In 2018, KFC created the "KFC Colonel KI" that predicts the data of "League of Legends", and continuously upgraded the brand IP, penetrated into more e-sports scenes, and...