Your compass in a changing world

In this article, James Murdoch, of News Corp and BSkyB, argues that marketers are operating in a fragmented media world on the one hand, and in increasingly interconnected societies on the other.

Your compass in a changing world

James MurdochNews Corporation, Europe & Asia and BSkyB

Marketing to today's consumer is a hard business. Audiences are fragmented. People have no time to listen. They're cynical, media-savvy and more clued up than ever....

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