Working with charities is good business

How much is your company benefiting from its CSR policy? Andrew Nebel explains how to make the most for your business from building a long-term charity relationship and highlights the CSR pitfalls many companies encounter.

Working With Charities Is Good Business

Andrerw Nebel Barnardo's

There is nothing new in charities and businesses working together for mutual advantage. A cynical view would be that the nexus for this communication has been a ruthless pursuit of self interest on behalf of both parties, perhaps summarised by the thought that 'they're only in it for the money!' What's wrong with that some might say? Charities need donations in order to do their good deeds, and businesses exist to make a profit, whether this is through investment in corporate social responsibility...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands