Winning goals: using the UN Global Goals as insights for positive action

This article explains how the UN Global Goals have provided brands with the opportunity to decide how to take positive action in the world and connect with the needs and values of their target audience.

Winning goals: using the UN Global Goals as insights for positive action

Liz Tinlinbluebabel

The newly agreed UN Global Goals for Sustainable Development provide something surprisingly useful for brands – a universal and practical set of insights...

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