Why most marketing directors have no responsibility for marketing and will never be directors

Jeremy Bullmore

Jeremy Bullmore makes an amusing case for why marketing directors do not have the power and responsibility that their title suggests.

why most marketing directors have no responsibility for marketing and will never be directors

Jeremy Bullmore

In 1958, a huge insurance company needed to replace the man (it was always a man) who was responsible for their commercial communications. It didn't occur to them to employ a headhunter or to look outside their own company. They cast about internally to find a person with relevant experience and since one of the appointee's main duties would be to interact with the advertising agency, they settled contentedly for the person who, for the previous 14 years, had run their stationery department....

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