Why mergers and acquisitions don’t work

Points out the dangers of growing a business through mergers and acquisitions (M&A). It is expensive, inefficient and rewards the chief executive’s ego rather than the shareholders.

Why Mergers and Acquisitions Don't Work

John Ward

Look at the business pages of the national press these days, and every week you'll see at least one CEO or finance director 'under City pressure' because of an acquisition or merger that has produced higher costs and lower growth than anticipated.

Recently, for example, Morrisons has been in a deal of trouble, issuing profit warnings that resulted from the accumulated costs of taking over Safeway. Before doing this, the successful northern retailer had grown organically by understanding its customers' needs. What it didn't understand was the southern consumer in general or...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands