Why local firms are winning in emerging markets

In this edited version of the Marketing Society's November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets, arguing that Western companies risk losing out to fast-growing local competitors and describes the skills required to compete effectively.

Why local firms are winning in emerging markets

Peter Haden McKinsey

In this edited version of the Marketing Society's November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets. He argues that Western companies risk losing out to fast-growing local competitors

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