Why fmcg marketers need to wake up to older consumers

As the population ages, an industry of twenty and thirtysomething brand marketers must understand and respond to the needs of affluent, time-rich, brand-loyal, media-savvy and marketing-cynical fiftysomethings.

why fmcg marketers need to wake up to older consumers

Robert DiamondDiametric

Disruptive changes are the types of events that keep marketing directors awake at night. Interventions that change the rules of category competition and cannot be quickly...

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