What makes an authentic organisation?

This article reflects on the changing world of work in which stakeholders are demanding greater authenticity from companies.

What makes an authentic organisation?

Allyson Stewart-AllenInternational Marketing Partners

The changing world of work is one in which stakeholders are demanding greater authenticity from companies

Several months ago, I was invited to a very professional book launch by the Harvard Business Review Press at the Victoria and Albert Museum. Unlike most book launches, which provide a drink and a few words from the author, this one provided a fascinating programme. The speakers summarised the research that informed their book and a panel of senior company executives added their experiences in striving for authenticity.

Much like the authors Rob Goffee...

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