Web 2.0 is not about technology: it’s about human relationships

The challenges Web 2.0 is posing to businesses are not coming from technology but from the kinds of relationships customers are demanding from companies.

Web 2.0 is not about technology: it's about human relationships

John Griffiths

Picture a status meeting in a modest-sized marketing department. The marketing director has asked the junior marketing executive to report back on the Web 2.0 conference he sent...

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