Waiting for 'Vodot': Why 'video on demand' won't happen

Many digital experts predict an imminent transition to non-linear television – video on demand (VOD), but can that happen on the scale they envision? This is not just the idea that people are occasionally watching various types of VOD, it is the suggestion that, soon, the main way that people watch television will change to VOD.

Waiting for ‘Vodot’: Why ‘video on demand’ won't happen

Patrick Barwise

Many digital experts predict an imminent transition to non-linear television – video on demand (VOD). Patrick Barwise clarifies the definitions and argues that VOD will not happen on the scale that some people envision and we could be waiting in vain

Amid all the excitement about how media are changing, one of the most widespread issues is the supposed imminent transition from ‘linear’ to ‘non-linear’ television. This is not just the idea that people are occasionallywatching various types of video on demand (VOD), including...

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