View from Scotland: The landscape has changed but the spirit remains strong

Graeme Atha

Examines the changing opportunities in the Scottish economy, from the declining financial sector to the craft beer revolution.

While the financial crisis tarnished some of Scotland's biggest brands, local start-ups – in the drinks industry, for example – are rebuilding the country's global reputation, says Graeme Atha.

As I reflect on the past 20 years in the marketing industry in Scotland, my conclusion is that, while many aspects have changed beyond recognition, certain fundamentals remain.

In 1998, as I was preparing my agency for sale, I was also starting to get involved with The Marketing Society in Scotland. My enthusiasm was to help promote the value of marketing and build our community in Scotland.

My various roles at...

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