View from South Africa: When times are hard you need great stories

This article argues that the advertising industry in South Africa must work to craft powerful narratives despite, or perhaps because of, the difficult times the country is confronted with.

View from South Africa: When times are hard you need great stories

Mark SherringtonMTekventures

Jonty FisherOFYT

Anxieties in the South african economy mean consumers' dreams are on hold and brands need to reach out with strong, positive brand stories.

Those...

Not a subscriber?

Schedule your live demo with our team today