Best in Brief: Turbulence at 30,000 feet
(McKinsey Quarterly)
Peter R. Costa Doug S. HarnedandJerrold T. Lundquist
Douglas WestProfessor of Marketing at the University of Westminster, provides a summary of this article.The impact of last year's terrorist attacks on the airline business and its suppliers was most acute in the USA, where traffic dropped by around 7% in 2001 and net profit margins sank by about 9%. Passenger traffic dropped by 4% worldwide, and airlines such as American, British Airways, Delta and United all reported losses. However, the position was weakening before September 11th,...