Tubulence at 30,000 feet

This is a summary of an article which appeared in McKinsey Review and predicts changes in the aviation industry.

Best in Brief: Turbulence at 30,000 feet

(McKinsey Quarterly)

Peter R. Costa Doug S. HarnedandJerrold T. Lundquist

Douglas WestProfessor of Marketing at the University of Westminster, provides a summary of this article.

The impact of last year's terrorist attacks on the airline business and its suppliers was most acute in the USA, where traffic dropped by around 7% in 2001 and net profit margins sank by about 9%. Passenger traffic dropped by 4% worldwide, and airlines such as American, British Airways, Delta and United all reported losses. However, the position was weakening before September 11th,...

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