Transforming B2B marketing: Six steps forward and three paths to take

This article examines three paths for B2B companies to take if they want to adapt to the digital age.

Drawing on in-depth research with B2B marketing leaders, Julie Schwartz, Bev Burgess and Vincent Rousselet write on three paths of transformation for businesses looking to adapt to the digital age.

Twenty years ago, digital marketing was in its infancy...

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