Time to Shout about Brands

Brands are hugely valuable strategic and financial assets, yet the City and the controlling boards of UK plcs are not entirely convinced of the power of strong brands, argues the author.

Brand Value

Time to Shout About Brands1

David Haigh

Most readers of Market Leaderwill agree that brands are hugely valuable strategic and financial assets. We are aware of the power of brands in generating and maximising sales. We are aware of the influence...

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