Time to Shout about Brands

Brands are hugely valuable strategic and financial assets, yet the City and the controlling boards of UK plcs are not entirely convinced of the power of strong brands, argues the author.

Brand Value

Time to Shout About Brands1

David Haigh

Most readers of Market Leaderwill agree that brands are hugely valuable strategic and financial assets. We are aware of the power of brands in generating and maximising sales. We are aware of the influence brands play on supplier agreements, motivating employees or aiding geographic and product extensions. Yet there are many audiences that are still not entirely convinced of the merits of strong powerful brands. I refer to many of the controlling boards of UK plcs, still dominated by ex-finance or accountancy heads, and the City itself....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands