Brand Value
Time to Shout About Brands1
David Haigh
Most readers of Market Leaderwill agree that brands are hugely valuable strategic and financial assets. We are aware of the power of brands in generating and maximising sales. We are aware of the influence brands play on supplier agreements, motivating employees or aiding geographic and product extensions. Yet there are many audiences that are still not entirely convinced of the merits of strong powerful brands. I refer to many of the controlling boards of UK plcs, still dominated by ex-finance or accountancy heads, and the City itself....