The magic of words
Maurice Saatchi
Today, hundreds of students from all over Britain will converge on Golden Square in London to learn about 'creativity' in business. On this side of the Square, advertising. On that side, the movies. Over there, radio and TV. And back there, the media financiers who make this world go round.
These are the so-called 'creative industries', where, as the words suggest, art and commerce touch most closely. But not all are agreed that they should touch at all. There is an irremediable tension between art and commerce.
Some say, like Paul McGuinness, the brilliant...