Over the past few years, behavioural scientists have been investigating what makes us more creative and original, and what is going on inside our brains to enable this. Here we showcase three of the strongest techniques to build more creative environments and maximise the creativity of our teams. What key factors best drive creativity in groups to generate original thinking and successful ideas?

There has been a considerable amount of research on this issue by businesses, business schools, neuroscientists and psychologists. From this research, three core insights stand out, which inspire as well as challenge some previous beliefs about how we should both set up and run creative sessions:

  • Priming our subconscious minds.
  • A diverse team trumps pure expertise.
  • Debate and criticise ideas to maximise quality and quantity.