The alchemy of leadership inspiration

Andy Bird

Marketers can help trigger inspiration within themselves by being aware of the three elements which combine to create it.

Inspiration is a magical feeling, so how can we be inspired more of the time? Andy Bird explores how leaders can discover and maintain their personal inspiration.

Can you think of a time recently when you felt inspired? Perhaps you were impressed by another person's admirable courage, humility or generosity of spirit. Or maybe you experienced a deep sense of pride after having achieved something challenging or significant.

Moments of inspiration can have a wonderful, invigorating impact on us as human beings. They energise us with a sense of possibility and a renewed belief in ourselves and everything that life...

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