The sharing economy: Disrupting traditional business models

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness, and explains its attractiveness to venture capitalists.

The sharing economy: Disrupting traditional business models

Babar KhanThe Citizens Foundation

Disruptive innovation is the Holy Grail of business. A fascinating example of disruption is being seen in business models arising out of the 'sharing economy'....

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