The rise of the machines: artificial intelligence in marketing

Vincent Rousselet

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

The rise of the machines: artificial intelligence in marketing

Vincent RousseletITSMA Europe

The International Federation of Robots estimates that 1.3 million robots will come into service by 2018. From customer-service chatbots to robot hotel receptionists, Vincent Rousselet analyses what the rise of artificial intelligence means for marketers.

Anna started working for IKEA in March 2005. As is common with young and inexperienced recruits, her early days there were tricky – some customers called her 'retarded'. But Anna stayed cheerful, helping visitors find their way around the huge list of IKEA products. She had memorised more than 120,000 of them,...

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